Analysis Of Profit Model of Network Broadcast Platform -- Taking Huya Live Broadcast as An Example

Abstract

The continuous development of the Internet has created the rise of different Internet entertainment industries, and the network broadcast industry is an important part of it. Since 2013, China's network broadcast platform began to sprout; In 2015, it began to enter a blowout period, and a large number of network broadcast platforms mushroomed in people's field of vision; By 2019, China's network broadcast industry has entered a mature development period, and the industry shows a pattern of "two super and many strong" with Tiger teeth and Betta fish as the head platform. Whether the current profit model of the network broadcast platform can support the continued development of the platform? In addition, how to enrich the profit model of the network broadcast platform to meet the challenges in the future. Based on the above research questions, this paper will take Huya Live Streaming as an example, explore the profit model of Huya Live streaming platform through the combination of financial perspective analysis and non-financial perspective analysis, evaluate and summarize the existing profit model of the network live streaming platform, and make appropriate forecasts for its prospects. This paper is divided into four parts. The first part mainly introduces the research background and significance of this paper; The second part will explain the development status of Internet live broadcast, and make a preliminary analysis of Huya's current profit model; The third part will further analyze Huya's profit model from financial perspective and non-financial perspective, explain the advantages and disadvantages of the profit model and put forward corresponding suggestions; The fourth part summarizes the previous contents and makes future prospects