Analysis of Product Quality, E-Marketing and Electronic Customer Relationship Management for Customer Loyalty (Study of Telkomsel Prepaid Card Users in Central Jakarta)

Abstract

This study was used to determine the impact of product quality, e-marketing, and electronic customer relationship management on customer loyalty. The subject of this study focuses on Telkomsel prepaid card users in Central Jakarta. The data collection method was carried out by distributing the survey.to 140 respondents. This study uses a multiple linear regression method with a coefficient of determination to show how much influence there is between variables. The results show that product quality, e-marketing, and electronic customer relationship management have had significant effects at the same time or together. (sig. 0.000<0.05) About customer loyalty for Telkomsel prepaid card users in Central Jakarta.