Abstract
Companies across the world are turning to strategic innovation as a reaction to the growing volatility and complexity of the business environment they are facing. The primary goal of this research is to determine the impact of process reengineering on the organizational performance of the National Health Insurance Fund (NHIF) in chosen counties in Kenya's northern region. Knowledge-based theory served as the theoretical foundations for this investigation. For the purpose of collecting data, a descriptive survey research design was used, which included the utilization of both primary and secondary data sources. Primary data was collected via the use of structured questionnaires. The study's target group was made up of 64 NHIF workers who work in the chosen county offices, according to the researchers. It was necessary to conduct a census in order to determine the sample size of all 64 workers, and a random sampling method was utilized in order to ensure that each participant has an equal chance to participate in the research. The gathered data was examined with the help of SPSS in order to identify the connection between the research factors. Descriptive and inferential statistics were used in analyzing the data and a multiple regression model was applied to establish the relationship amongst the studied factors. The study established a moderate positive relationship between process re-engineering and organizational performance (p=0.001). Consequently, in terms of recommendation, the government may consider implementing policies that enable the NHIF to develop and innovate it products concurrently protecting the interests of the members. The government should also provide marketing regulations and policies to ensure that the NHIF products are fully marketed to reach the entire population since it is the primary health insurance provider in Kenya.
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More From: Asian Journal of Economics, Business and Accounting
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