Abstract
As the applications and their scope developed by several major technology firms such as Alphabet and Meta advance, these companies are found to be facing compliance issues due to increasing user concerns about privacy. The research investigates the tactical strategy utilized by these companies in addressing the relevant problems and allegations and then offers recommendations for effective tactics. Based on the principles of novel and previous tracking tools, the research analyzes the disadvantages of current innovative tools and discovers a developing orientation according to the main dimensions of user psychological analysis, transparency issues, and problems linked to advertising arrangements. The implication highlights the possible factors that contribute to users' concerns and the essential aspects to enhance the safety measures of these extensively utilized platforms.
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