Abstract
As an important means to coordinate interpersonal relationships, euphemisms are often used to express speaker’s thoughts in an indirect and tortuous way. By applying euphemisms in a appropriate manner, we can achieve the effect of beautification, politeness, avoiding taboos, and many others. Based on their powerful pragmatic functions, this paper will focus on the conversational implicature of euphemisms from the perspective of pragmatic principles, highlight their communicative effects by analyzing some examples in our daily life, and point out the significance in a broader perspective of cross-cultural communication so as to reduce pragmatic failure.
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