Abstract
Puro Mangkunegaran as a cultural heritage that implements the Renewable Energy Certificate (REC), has a leading tourist destination, namely Pracima Tuin, which has been revitalized. Pracima Tuin's tourism promotion is implemented via Instagram @pracima.mn. Visual ethnography is used to describe the phenomenon of digital society, by making participatory observations on Instagram @pracima.mn. The results of digital observations up to 13 July 2023 show that the visual content that Instagram followers @pracima.mn are interested in is visual content about workshop activities at Pracima Tuin, both in the form of digital posters and short videos. Apart from that, interest in visiting Pracima Tuin was also visible through the comments of followers. Instagram @pracima.mn also carried out a repost story strategy from other Instagram users to increase engagement. Suggestions for Instagram managers @pracima.mn can take advantage of the geo tag feature to maximize tourism promotion.
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