Analysis of poultry farmers’ information needs in Adamawa State, Nigeria

Abstract

Abstract Information is a critical factor in the farming business as the survival of the participants relies on their ability to access innovations and meet the dynamic challenges of the sector. This study analysed the information needs of poultry farmers in Adamawa State, Nigeria. The study adopted a descriptive survey research design, and a multistage sampling technique to collect data (from 113 poultry farmers) for the study. Descriptive statistics, a three-point rating scale, and the Ordinary Least Square regression model were used to analyse the data collected. The findings of the study indicated that the prominent information sources among the farmers were: the internet, acquaintances/friends, and radio. Similarly, the study revealed that the respondents require information on various aspects of poultry production. Based on the results, age, household size, educational level, and membership in association negatively influence poultry farmers’ information needs, whereas gender, farm size, and farming experience have shown a positive influence on the farmers’ information needs. Hence, the study emphasised the need for the government and other actors in the agricultural sector to employ and also motivate agricultural extension workers to widen the scope of their reach using the internet.