ANALYSIS OF ORGANIZATIONAL AND NATIONAL CULTURE VALUES OF THE PERSONNEL IN A MULTINATIONAL ORGANIZATION: A CASE OF CHINA

Abstract

The problem of personnel management of a multinational company, where the personnel represents a specific national culture, but for the efficient performance of the organization, must fully accept its organizational culture, is relevant for business now. This is what provokes a conflict between the values of the personnel’s national culture, which are always shared by the carriers of this culture and the expected personnel’s behavior, which is a manifestation of the organizational culture. The purpose of the study is to conduct an analysis of the values of the personnel’s organizational and national culture in a Chinese multinational organization (School of Economics and Management of Neijiang Pedagogical University) based on a value approach to determine a possible conflict between the national and organizational culture of the personnel in this organization and to develop practical recommendations for eliminating this conflict to increase the personnel effectiveness in a multinational organization in the context of Chinese culture. The scientific methods that were used are methodological approaches developed by M. Rokeach, S. Schwartz and G. Hofstede for the study of personnel’s organizational and national culture in an organization based on the value approach. The main results of the analysis of the personnel’s organizational and national culture in this Chinese multinational organization indicate a significant influence of the personnel’s Chinese national culture (for the personnel being the carrier of this culture) on the personnel’s organizational culture in this organization and the presence of a conflict between the personnel’s organizational and national culture. The practical significance of the obtained results is that the proposed recommendations for adjusting the structure of personnel’s values will allow the management of the company to eliminate the conflict between the personnel’s national and organizational culture and increase the efficiency of this personnel