Analysis of On-Line Shopping Acceptance and Satisfaction Using DeLone & McLean Model

Abstract

The use of on-line auction has been turned into the most popular virtual shopping model due to the popularized information technology and increase of Internet users. On the other hand, low threshold and maturity of IT development both make the business of on-line auction more and more competitive. The on-line shopping has some advantages which are without time and space constraints and with personalized services. Those result in great impact on traditional retail, and the ratio of vocational high school students using the Internet to buy things is gradually increasing. Furthermore, some students engage in sellers of the on-line auction. Because of the successful e-commerce must depend on information systems, so the DeLone and McLean information Systems model can explain the intention to use of e-commerce. The research data have been obtained from the students of vocational high school in Southern Taiwan. Moreover, 174 effective responses were retained for analysis. Research method is used questionnaire survey method. Main discussion of this paper will focus on acceptance and satisfaction of on-line shopping for vocational high students to use on-line store. The analysis results can understand the influence of consumer purchasing decisions.