Abstract
In the era of digital economy, accelerating the digital transformation of enterprises has become an inevitable trend. Facing new changes and new demands in the new era, the integration and innovation of the data industry is promoted to accelerate the digital transformation of enterprises and to develop informationbased products and services. It can develop targeted products and services on the basis of a clear understanding of user characteristics and needs. Only in this way can it stand on the strategic transformation of the enterprise, promote the integration of the enterprise into the industrial ecological reform, and promote the upgrading of internal management and external marketing. At the same time, this can also make enterprise production management risk controllable through the integration of digital information resources and the application of various digital technologies, and promote the overall upgrading and reform of enterprises. Based on this, this article will put forward some suggestions on how to promote the integration and innovation of the data industry based on the analysis of related concepts, characteristics and new needs in the digital economy era.
Highlights
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Summary
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