Analysis of “National Animation” Driven by Big Data Technology

Abstract

AbstractWith the penetration of visual cultural concepts and the advent of the era of digital information technology, the film and television industry has become one of the most promising industries in the cultural and creative industries. However, in the era of globalization, the “nationalization” of Chinese cartoon art is not just a propaganda slogan, it is necessary to integrate the inherent cultural elements of the Chinese nation into animated film and television works to make it richer in Chinese national style. This is a major development trend of domestic film and television today. This article focuses on the analysis of ethnic animation driven by big data technology. First, we have a simple understanding of some theories of ethnic animation, and then analyze the current situation of ethnic animation. In order to analyze ethnic animation in depth, this article collected 2016–2020. The national animation box office data found that the box office of national animation is increasing year by year. This shows that the prospects of the national animation industry are very good. In order to understand how to make the national animation better develop, this article has conducted a report on the animation professional teachers. A simple questionnaire survey yielded the results. Among the measures given, most people think that the domestic original model should be adhered to, and they should break away from the foreign animation style, accounting for more than 41%.KeywordsBig dataEthnic animationAnimation film and televisionCultural elements