Analysis of Motivation Structure of Pharmacy Students Belonging to Generations Y and Z

Abstract

<b>Introduction.</b> The article provides data from the analysis of the motivational profiles of students of different generations. The introduction describes the features of the teams of pharmacy organizations and modern approaches to staff motivation. <br><b>Materials and methods.</b> The study was carried out on the basis of the methodology for diagnosing the motivational profile of the personality by S. Ritchie and P. Martin among students of a pharmaceutical university - representatives of generations Y and Z during their 1<sup>st</sup>, 3<sup>rd</sup>, and 5<sup>th</sup> years of studies. <br><b>Results.</b> In the course of the analysis of these motivational profiles, the main directions and differences in the motivation of these generations and the peculiarities of the motivation of generation Z specialists were identified. Their main incentives were determined, as well as the list and focus of measures to attract new generation employees. The dominant motivational factors of generation Z are: high wages and material rewards, clear job structuring and feedback. Also, representatives of generation Z revealed such qualities as: relatively low creativity, a high need for multiple social contacts, and high competitive assertiveness. <br><b>Conclusion.</b> On the basis of the results obtained, possible changes in the motivational profiles of generation Z at the beginning of their career were identified and the main recommendations for attracting such employees to the company were outlined. Further studies are needed to evaluate the changes of motivational profiles over time.