Analysis of Modern Store Business Opportunities Based on Geographic Information Systems with the Scoring Method

Abstract

Kanigoro is one of the districts in Blitar Regency, located in the center of Blitar Regency and near to the Blitar City causing the development to improve faster, including in Modern Store business. To determine the area suitability for establishing a Modern Store, an analysis is needed. Geographic Information System is applied to determine the business opportunities for each village in the Kanigoro District. The research uses scoring method, provides a score for each parameter criteria to analyze the level of suitability and to determine a Modern Store location. The parameters used include population density, types of land use, access to main roads, bank or ATM facilities, distance to Traditional Markets or other Modern Store. The data of parameters are then processed, overlaid, and scored. Map is produced to illustrate the level of potential suitability for the location of the establishment of a Modern Store, with a value of 1-3 every 100 m x 100 m. Based on this final result, it can be concluded that the region with a high level of suitability is found in Kanigoro Village. This is in line with the Village Development Index in Kanigoro Village that has a category of Hierarchy I. The correlation between Village Development Index and the total area with a high level of suitability per village is 0.927 (very strong linear correlation). While the correlation between the index and the total area with a low level of suitability per village was -0.261 (weak linear correlation).