Analysis of Mock Impoliteness and Its Pragmatic Functions: Taking Crosstalks in CCTV’s Spring Festival Gala from 1983 to 2023 as an Example

Abstract

Politeness is the basic social etiquette people follow in their daily interactions. The current scholars pay less attention to the study of mock impoliteness. Mock impolite discourse acts account for a large part of crosstalk which is a folk rap art. This paper takes all the crosstalks in CCTV’s Spring Festival Gala (from 1983 to 2023) as the corpus and analyzes the implementation strategies of mock impoliteness, which are joking, teasing, and humor. And summarizes their corresponding three pragmatic functions: solidarity reinforcement, cloaked coercion, and exploitative entertainment. This paper aims to expand readers’ understanding of mock impoliteness in interpersonal communication.