Analysis of Marketing Models in the Era of Social Networks

Abstract

The interpersonal information interaction model represented by self-media has become the mainstream, which brings opportunities and challenges to the development of marketing activities. At present, marketing is faced with many challenges due to social acquaintances, virtual goals, and platform functions. Based on the analysis of the marketing model, we can refer to the marketing model in the era of social networks: rationally design marketing information to enhance sharing elements, strengthen offline interactions to establish interpersonal affinity, and enrich social platform choices to play their respective advantages.