Abstract
The study was undertaken to examine the value chain, value addition, marketing cost & margin, marketing efficiency and market integration of rohu fish in selected areas of Bangladesh during the month of July-August 2013. The objectives of the study were to estimate costs and margins, seasonal price variation and to test market integration of rohu fish. Primary and secondary data were used for this study. The higher marketing cost was incurred by paiker and the lowest by retailer. On the other hand, retailers earned the highest net marketing margins. Chain II was found the most efficient chain. Analysis of market integration shows that rohu fish market in Bangladesh was well integrated. The findings of the study revealed that the marketing of rohu fish was a profitable business and some recommendations were provided for the improvement of rohu fish marketing in the country.
Highlights
In the agro-based economy of Bangladesh, the fisheries sector contributes near about 58% of animal protein to the daily diets of the population, about 3.74% to GDP, 4.04% in export earnings and 20.87% to agriculture in 2010-11 [1]
The present study aimed to identify, the marketing chains, to analyze the market integration
An efficient marketing system is essential for earning fair profit for the fish farmers and traders
Summary
In the agro-based economy of Bangladesh, the fisheries sector contributes near about 58% of animal protein to the daily diets of the population, about 3.74% to GDP, 4.04% in export earnings and 20.87% to agriculture in 2010-11 [1]. This sector provide full-time employment of 1.4 million professional Fishers and Fish farmer, and 11 million part-time Fishers, fish farmer and women, which is about 10% of total population. The study was conducted for understanding the present situation of marketing system of rohu fish in different regions of Bangladesh with following objectives
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