Analysis of marketing efficiency on the example of Faraday future (Manufacturer of electronic machines)

Abstract

Currently, in conditions of competition, high information load, the emergence of new consumer segments, differentiation of consumer requirements, the importance of identifying and forming competitive advantages that will provide a company with better market positioning, increased profits and customer loyalty increases. In a period of tougher market competition, the main task of companies is to create competitive goods or services; this corresponds to the modern provisions of the marketing concept. In this regard, modern companies have an increasing need to apply marketing tools for sustainable market behaviour and business efficiency. The purpose of this article is to analyse the current marketing activities of the company and develop proposals for the development of a real marketing model, taking into account the requirements of the modern market. The research target was Faraday Future, a growing electric vehicle company. This article explores the financial activities of Faraday Future, analyses the media activity of Lucid, Tesla, Faraday, presents an analysis of marketing results, presents the calculation of the coefficient of variation of sales for Faraday Future products, analyses the organizational structure of the marketing department, and proposes solutions to improve certain areas of marketing activities companies.