Abstract
This study investigated sources of market information among cassava farmers in Kwara State, Nigeria. A multistage random sampling technique was employed; data were collected through an interview schedule and described and analyzed using frequency counts, percentages, and chi-square. Results showed that the majority of the cassava farmers were male and married, had no formal education, and sourced market information from middlemen. There was a significant relationship between respondents’ personal characteristics, such as tribe and primary occupation (χ2 = 34.360, χ2 = 43.203), and market information sources. Market information should be disseminated using local languages preferred by cassava farmers and be reliable, timely, and relevant.
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