Abstract
For the companies the situation in the industry is important in terms of identification opportunities and threats that occur in the industry. Given the increasing competition should be monitored as concentration develops in the industry in which it operates. This article examines the use of the Herfindahl-Hirschman index and Concentration ratio in selected sectors of the creative industry. The development and degree of concentration in the sector is an essential factor characterizing the level of the competitive environment and its exact definition is based on the system of quantitative characteristics that are part of the analytical materials of the institutions dealing with the enforcement of competition rules in most developed economies.
Highlights
In recent years, the importance of the cultural economy and of the cultural and creative industries has grown
We focused on measuring concentration in 3 sectors: Book publishing (NACE 58110), Publishing of newspapers (NACE 58130) and Publishing of journals and periodicals (NACE 58140)
Market concentration analysis of the sectors - Book publishing, Publishing of newspaper and Publishing of journals and periodicals, based on indicators such as Hirschman index (HHI) and concentration ratio, that the selected sectors of creative industry are concentrated .The concentration rate for the sector Book Publishing confirms that the 4 strongest companies control from 59-62% of the industry's total sales (CR4 = 059-0.62), in the sector Publishing of newspapers 4 strongest companies control from 79-81% of the industry's total sales (CR4 = 0,79-0,81) and in sector Publishing of journals and periodicals 4 strongest companies control from 60-61% of the industry's total sales (CR4 = 0,6-0,61)
Summary
The importance of the cultural economy and of the cultural and creative industries has grown. The creative and cultural economy is said to be an important and growing part of the global world because of socio-economic potential, creativity, knowledge and information, job creation, wealth and cultural involvement. The basic condition for the existence of a company is competitiveness. One way to monitor competitiveness in the industry is measuring concentration in industry. The development and degree of concentration in the industry is an essential factor characterizing the level of the competitive environment. The paper focuses on the measurement of concentration in selected sectors of creative industry using the Herfindahl-Hirshman index and concentration ratios
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