Abstract
Coffee plant expansion in West Sumatra has been increasing for the past few years. However, the farm growth was not in accordance with the less significant improvement of coffee bean quality. Thus, identification of the source of the problem and appropriate solution was certainly needed. Therefore, a research had been conducted in some major coffee producer area in West Sumatra. The data were analyzed by using Analytic Hierarchy Process (AHP) to identify farmer motivations, coffee farm management and source of technology. Several farmer consideration to plant coffee had been discovered as follows: more profitable than other commodity (0.3983), land use compatibility (0.3590), other farmer success (0.2427). Coffee farm management was influenced by capital (0.3347), land area (0.3199), labor availability (0.1811), coffee bean price (0.1643). Farmer acquired technology from agricultural extension officers (0.4626), other farmers (0.4035), personal experience (0.1339)
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