ANALYSIS OF MACROECONOMIC FACTORS OF THE DEVELOPMENT OF THE MARKET OF ADDITIONAL PROFESSIONAL EDUCATION

Abstract

The article examines the state of the market of additional vocational education, analyzes the influence of macroeconomic factors on the supply and demand side, and assesses the prospects for the development of educational activities. Based on the analysis of the totality of educational and non-educational organizations that have received a license, the characteristics of the forms most represented in the industry are given. In general, the market is assessed as promising with favorable macro-environment factors. The concept of continuing education is shared by all market participants. This approach is especially relevant for adults of working age, whose coverage of additional vocational education programs in the country and in the republic is below the target values. The number of enterprises providing educational services continues to grow in the industry, including due to the absence of entrance barriers (only the presence of a license). The competition for educational organizations is made up of corporate universities and enterprises of various fields of activity and forms of ownership. Training under the programs of additional professional education is carried out both for own personnel, and as a source of additional or basic income. Most of the large industrial enterprises of the republic have a license for educational activities, and some open training centers within the holding. Independent training centers, which account for a large share of educational services for additional vocational education programs, are increasingly organized in the form of commercial enterprises.