Analysis of Low User Retention Rate of Fitness Technology Platforms

Abstract

This study aims to investigate the reasons for low user retention on online fitness technology App platforms and to give recommendations. Through data collection and analysis, the study concludes that the main reasons for the low user retention rate of online fitness technology App platforms are the impact of video platforms, the lack of functional differences in the App itself, the single incentive approach of the App platform, the free content diversion of the App itself and the poor ecology of the platform. Given the limited target users and low user potential of such App platforms, this study makes the following recommendations: Development of Differential Functions to Promote Heterogeneous Competition, Extension of Equipment Chains to Improve Industry Ecology, Introduction of Fitness Celebrities to Incite User Emotions, and Integration of Fragmented Courses to Stimulate Cashback Psychology.