Analysis of Leadership Styles of Blake and Mouton: A Comparative Study of Leadership Interactions in Different Environments

Abstract

The study aimed to identify the impact of leadership styles according to the leadership network model developed by Blake & Mouton (1978), which are: permissive leadership style, strict leadership style, moderate leadership style, social club management style, and team management style - in choosing business strategies. Followed by insurance companies according to the classification of Michael Porter (1985), who classified them into three strategies: cost leadership strategy, differentiation strategy, and focus strategy. To achieve this goal, a questionnaire was developed and distributed to a sample of 100 iraqi insurance company managers. 79 valid questionnaires were retrieved, with a recovery rate of -79%. After conducting the necessary statistical analysis, the study reached the following results: There is no effect of the leadership styles according to the Blake and Mouton model in choosing the cost leadership strategy, as the study showed no effect of the permissive style, the moderate style, the social style, and the team leadership style in choosing the cost strategy, and it showed an effect - only - of the strict style in choosing the cost leadership strategy There is an effect of leadership styles according to the Blake and Mouton model on choosing a differentiation strategy, as the study showed an effect of the permissive, moderate, sociable leadership style and the team leadership style on choosing a differentiation strategy, while no effect was shown For the strict style in choosing a differentiation strategy There is an effect of leadership styles according to the Blake Moton model in choosing the focus strategy, as the study showed the presence of this effect of the strict, moderate, social, and team leadership styles in choosing the focus strategy