Abstract
The purpose of this study is to derive landscape image characteristics of “Insadong-gil” using text mining analysis of big data. Keywords were collected and analyzed through blogs and cafes containing “Insadong-gil” on domestic portal sites Naver and Daum as basic data for research purposes. As a result, 28 landscape image characteristic keywords related to “Insadong-gil” were derived, and the correlation of the extracted keywords was examined to analyze landscape image characteristics. The results of the landscape image characteristics of Insadong-gil are as follows: First, Insadong-gil is recognized as a street of diverse cultures, including “traditional culture” and a “clean street” reputation. Second, we see that “couples” and “tourists” visit for activities such as a “picnic”, “date”, or “travel”. Couples are able to take “photos” and foreign tourists visit to enjoy the hanbok experience on Insadong-gil. Third, the purpose of visiting Insadong-gil includes keywords for activities such as “picnic”, and “walking”, but cultural activities such as exhibitions, performances, and experiences appeared less. Therefore, it is deemed necessary to continuously plan and implement marketplaces, festivals, and events on Insadong-gil as supplements; and create a cultural space visitors can actively approach with familiarity.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
