Analysis of KFCs and McDonalds Strategies Based on Game Theory

Abstract

McDonald s and KFC are two giants in the Chinese fast food market. In this case, Chinese fast food brands must also seek development. So, studying their strategies can inspire and promote the local Chinese fast food industry. So, in this article, the author will use the Game Theory to analyze their strategies to find their different methods to occupy the market. The article will be divided into five parts. To begin with, introduce the research background, related literature, and the articles structure. Second, describe their basic and current situation from multiple dimensions, respectively. Third, compare their similarities and differences from many of the same aspects. Fourth, provide some suggestions to McDonalds and KFC and inspire other local brands. And summarize what the other brands can learn and take changes from their strategies. Last, accept some limitations and propose some future possible studies. So, this article can promote local brands, learn a lot from them, and strive to break the monopoly and become outstanding brands.