Abstract
2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this paper analyses the creative communication strategy of "Justice Online" mobile game from the participants of creative communication and the path of realization, and thinks about the inspiration of its success, so as to provide a reference for the game marketing communication.
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