Analysis of journalistic framing during the Covid-19 pandemic in Colombia's leading newspapers: El Tiempo and El Espectador

Abstract

This study presents a content analysis of headlines featured on the front pages of Colombia's two most prominent newspapers during the COVID-19 health emergency. The objective was to examine the framing strategies employed by El Tiempo and El Espectador during their journalistic coverage of the initial phase of the pandemic. Criteria for analysis included informational tone, thematic approaches, grammatical structures in the headlines, information sources, coverage scope, and media perspective. Regarding interpretative frameworks, both newspapers predominantly adopted a negative approach towards the crisis and the structural impact the pandemic had on the country, especially within a context marked by uncertainty and tension. Primary themes were associated with economic and social aspects. The most prominent terms in the headlines during this period were linked to the pandemic, Covid-19, and the virus, concepts that consistently maintained a significant presence in the media agenda of the studied outlets.