Analysis of Investment Potential Based on Financial Performance in the Education Services Sector in Kendari City

Abstract

This research aims to determine and analyze the potential for financial investment in the education sector. The population in this study were all schools and colleges in Kendari City. The sample in this study was 136 schools and colleges. The data collection method uses documentation. Data analysis uses descriptive analysis methods from the financial performance analysis stages which include Location Quotient (LQ) analysis and SWOT analysis. The results of this research show that (1) Based on the LQ analysis, there are several areas that have the potential to invest in the education sector, including Kambu District, Kadia District, and Baruga District. (2) Based on the results of the SWOT analysis, several strategies were found to increase investment potential, including increasing motivation in Teaching and Learning Activities as well as providing facilities and infrastructure that support activities in the education sector.