Abstract

In this paper, mainly the marketing strategies in the international market are studied and discussed, and the application status of the intelligent mining algorithm for the big data in the international market is clarified. The subjects of the research are the cases in the international market that have been released by the China Economic Information Network. The trade data are collected, and the intelligent mining algorithm for the big data is used to carry out data mining for the construction of the international marketing strategy. The proposed algorithm is used in the whole construction process of the strategy analysis. Finally, the empirical analysis of the method put forward in the paper is carried out to verify the high efficiency of the international marketing strategy analysis method. Through the intelligent mining algorithm for the big data, it is possible to make prediction and judgment on the possible price trend in the international market, thereby providing a decision basis for the enterprises to avoid risk.

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