ANALYSIS OF INSURANCE INNOVATION DEVELOPMENT TRENDS

Abstract

Modern trends in technology development lead to a more detailed assessment of innovations in strategically important financial spheres of the state's functioning, among which the insurance sector is highlighted. The current financial market can only be imagined with the involvement of various digital technologies. Financial inclusion is becoming widespread, creating appropriate conditions for attracting all segments of the population and businesses to use multiple financial services. Such services should be available at the price and infrastructure price, officially regulated, and meet the population's needs, which will stimulate the country's economic growth. Insurance innovation is part of financial inclusion, as the latest methods of attracting and serving customers are the driver of the state's economic growth. The purpose of the study is to assess the state of insurance innovations as part of financial inclusion. The main tools used during the research are grouping, comparison, and generalization. A graphical method was also used during the analysis of the number of deals concluded in the insurance technology sector, the share of insurtech financing transactions in selected countries, the amount of financing of the insurtech industry, and changes in the number of insurtech startups worldwide. The article analyzes the following indicators of insurance activity in the field of innovation: the number of deals in the area of insurance technologies worldwide and the amount of insurtech financing during 2017-2021, the share of insurtech financing transactions in selected countries of the world in 2021, the number of insurtech startups worldwide during 2008-2019. It was determined that the number of agreements concluded in the insurance technology sector reached its maximum value in 2021. As for the number of startups in the field of other technologies, there has been a significant decrease since the end of 2016. Thus, Usurtech is a driver of the development of the insurance market and the financial system as a whole. Therefore one of the priority tasks of the state should be to maintain the financial literacy of the population to increase the level of use of innovative technologies, development, and implementation of startups. The use of machine learning, "unstructured data", artificial intelligence, blockchain technologies, telematics, and other modern processes can be priority vectors of different technologies. Their list constantly expands in the conditions of globalization of world markets of goods and services.