Abstract
The problem of road traffic is one of the key challenges that cities will have to deal with in the future. It is also a problem directly related to the concept of sustainable development. Reducing the negative impact of road traffic in future cities can be achieved through cooperation in the following areas: social—shaping customer behavior and habits, economic—changing attitudes towards owning a car, and environmental—aimed at reducing the vehicle’s impact on the natural environment. A literature review was used to identify the research gap concerning the impact of the incentive system on increasing the environmental performance of drivers under short-term rental. Referring to the research gap, the main goal of the article is to identify the attractiveness of eco-driving incentives for drivers under short-term rental. The study used the survey method. The study was based on 323 completed questionnaires (female—122 and male—201). The following methods were also used in the analysis of the results: Anderson–Darling, Mood’s Median test and Kruskal Wallis multiple pairwise comparisons. The evaluation of the attractiveness of the incentive to eco-driving depends on the characteristic of the client who rents the car. Thus, it is possible to shape incentive systems for car rental customers that can shape their positive behavior on the road. Among the most attractive incentives for eco-driving in a rented car are: the possibility of upgrading a car in the next rental, discount for future rental and free car-wash.
Highlights
The high intensity of car traffic in modern cities is a challenge in terms of spatial shaping of cities, and shaping people’s behavior as well as technical and business solutions to support the reduction of the negative impact of road traffic
The main goal of the article is to identify the attractiveness of eco-driving incentives for drivers under short-term rental
The research problem relates to the aim of the study is to recognize the attitude of car renters to material, non-material and social incentives to improve their eco-driving skills
Summary
The high intensity of car traffic in modern cities is a challenge in terms of spatial shaping of cities, and shaping people’s behavior as well as technical and business solutions to support the reduction of the negative impact of road traffic. The stronger and faster the cars move, the more dangerous (e.g., in terms of ignoring traffic regulations) they become as far as negative consequences of heavy car traffic are concerned. This increases the risk of an accident, and increases fuel consumption and emissions of CO2 and other pollutants into the atmosphere. Car rental is becoming more and more popular from the market point of view and as an area of scientific research. The combination of the two outlined areas made the team define the scientific goal of the research
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
