Abstract
During the pandemic, MSMEs faced various problems such as a decline in raw materials and sales, obstacles in the production and distribution process, increasingly difficult capital and a lack of understanding of technology and information. This research appears to examine the application of business ethics and confirm Henri Mirtberg's theory regarding the 5P strategy, namely Plan, Ploy, Pattern, Position and Perspective, that can be used during a pandemic. A qualitative approach was used in research through the interview process in previous studies. The study results indicate that applying sound business ethics and implementing the 5Ps can increase effectiveness and efficiency. Applying these two things during the pandemic can also help MSMEs stay alive.
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