Abstract
Purpose: Color trends are a crucial element in makeup, but there have been few studies on them. Therefore, this study attempted to search for a new viewpoint on makeup styling by analyzing image makeup using Pantone color trends. Methods: Makeup was created based on the following images with major Pantone colors from 2014 to 2018: Gorgeous with radiant orchid, chic with marsala, romantic with rose quartz & serenity, aesthetic with greenery, elegant with ultraviolet. They were illustrated using Adobe Photoshop CS6 and graphic tablets. Results: ‘Radiant orchid’ was used to create attractive, provocative and gorgeous images while ‘marsala’ was adopted to generate elegant and refined chic makeup. ‘Rose quartz and serenity’ were used to express romantic images with a cute, girlish, lovely feeling. In addition, ‘greenery’ was adopted to generate esthetic makeup with a folksy and exotic feeling. Lastly, ‘ultraviolet’ was used to create elegant and refined images. Conclusion: This study attempts to suggest a new perspective on makeup-related studies using Pantone Color trends. There should be further empirical and multidisciplinary studies regarding makeup color trends in the future.
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