Analysis of Hilton Worldwide Hotel Group’s Transnational Operation Strategy

Abstract

The success of Hilton Group’s transnational operations is not only due to its correct international entry mode, through direct export, management contracts, franchising, mergers and acquisitions, it has achieved rapid expansion at low cost worldwide. At the same time, Hilton Group has implemented a variety of transnational business strategies in its entire international operation, including the growth strategies of brand diversification, M & A, and strategic alliances, product differentiation, low cost, competitive strategy for business development and the globalization of talent and other international business strategies, have laid the foundation for the success of the internationalization of the Hilton Group. Therefore, Hilton Group’s mature transnational operation mode is worthy to be studied and used for reference by Multinational Hotel Enterprises, and has important enlightenment significance to the development of hotel industry groups in China.