Abstract
Tourism is one of the most dynamic economic sectors, which is constantly evolving and differentiating. As a result of changing economic conditions and current social trends, the behavior of tourism participants who are looking for a more targeted and diverse offer is changing, which leads to the emergence of new and specific forms of tourism. One of these specific forms of tourism is health tourism. This paper aims to analyze tourism in Serbia and the Czech Republic with a special focus on health tourism. The Czech Republic has become one of the top health tourism destinations in Europe. On the other side in Serbia, health tourism has been in the process of development and internationalization in the past few years. In order to successfully develop health tourism, Serbia should follow the example and learn from developed countries in this field, and that is why this paper will describe good examples from the Czech Republic.
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