Analysis of Greenwashing Policy in Providing Consumer Protection in Indonesia in View of Act Number 8 of 1999 Concerning Consumer Protection

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The greenwashing method is that business actors carry out marketing by selling the condition of their products being environmentally friendly products and supporting environmental conservation activities. Therefore, it is necessary to study using normative juridical research methods with a statutory and case approach to find out how the impact of greenwashing actions carried out by business actors on consumers and also regarding the efforts made by the government with the greenwashing method carried out by the government. The results of the study show that consumers feel cheated by producers and/or companies producing goods and/or services for providing misleading information, then there will be a consumer confusion effect that occurs when a company makes a green claim which in fact is only used as a strategy in marketing alone. . The impact that occurs on the environment will also damage the environment because the use of production materials will endanger environmental safety in the future and have an impact on the health of consumers themselves. In its efforts, the government has issued a policy regarding product manufacturing standards that are considered to have safe limits for consumers and the environment