Abstract

The objective of this paper is to identify and model the relationship amongst various green supply chain management (GSCM) enablers encountered while implementing GSCM practices in fast-moving consumer goods (FMCG) industry. 11 key enablers were identified and Interpretive Structure Modelling (ISM) is used to construct a model describing mutual relationship amongst various enablers. Matriced’ Impacts Croises Multiplication Appliquee a un Classement (MICMAC) analysis is conducted to give results regarding driving and dependence power of enablers. The results of this study can be considered by the top management while formulating strategies for implementation of GSCM practices in their respective organization.

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