Analysis of Green Bonds Market in China in Terms of PEST Model

Abstract

Green finance has grown as a strategy in recent years for attaining sustainable development and resolving the tension between economic growth and climate change. Today, green bonds dominate the ESG (Environment, Social and Governance) themed bond market, and in this new era of green development, China's green bond market is becoming increasingly influential in the international arena. However, the development of green bonds in China is immature, and despite the existence of unified principles in policy this year, the Chinas green bond market is still relatively inactive compared to foreign countries, and the motivation of issuers and investors needs to be evoked. The PEST model is used to analyze the macro environment of a market or an enterprise, focusing on the four most influential external factors, namely Politics, Economy, Society and Technology, to analyze the macro environment of the Chinese green bond market. This paper therefore applies the PEST model to analyze the domestic green bond market environment and make recommendations for green bonds market in China to reach a higher level of development. By analyzing four major factors in the green bond market - political, economic, social and technological - this thesis is known to show that the current green bond policy tends to improve, the market is growing at a faster rate and the participation of private enterprises in society is low. Therefore, the analysis of the green bond market gives difficulties faced by the advancement and the ways to solve them.