Abstract

Print advertising can be seen everywhere in our life today, filled with every corner, it can directly or indirectly affect people's life and thinking mode, the graphic creativity into modern print advertising design, can bring people a strong sense of visual impact, can increase the design effect of print advertising to a certain extent. Therefore, in the teaching of modern print advertising design, teachers should attach importance to the application of graphic creativity, and use graphic creativity scientifically and reasonably in teaching. This paper analyzes the application of graphic creativity in the teaching of modern graphic advertising design, expounds the teaching significance and expression form of graphic creativity in graphic advertising design, and puts forward effective application measures to help students understand graphic creativity in modern graphic design teaching to explore.

Full Text
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