Abstract

This study aims to discuss on rubber matter based on global value chain analysis in 2013 which has arousing various different opinions either among elite or civilians in Indonesia. As Adviser to Government of Indonesia in terms of export issues and the effective concept of business matter, Indonesia and United States has been began their relations since 2010, and on 2013 the value of export between Indonesia and US decrease unti14,5 %. At least, there are 2 issues which underlie the formulation and the concept of global value chain in concept: ranging from designing, marketing, processing and the practices of export from Indonesia to US with legislation. This concept however with previous concept which announced by Michael Porter in United States on 1976 for effective business system. In Porter’s view the operational system of global value chain still shacked within framework of governance in global value chain by using conventional strategies and the implementations of global value chain concept in management of handling rubber export. Keywords: Rubber, Export, Global value chain, Indonesia

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