Analysis of Gender Awareness Communication in Different Online Gender Autonomous Regions in China--Taking Hupu App and Red App as Examples

Abstract

With the popularity of social media and video sites, internet users gather together based on shared hobbies or needs, forming different virtual communities to establish social bonds and develop a collective consciousness, thus forming Internet communities, where the way internet users participate in online social networking also play a reshaping role for the online platform they are on. This paper will focus on Red and Hupu, two gender-focused apps, to analyze the formation of gender-based group subcultures, KOLs-leaded emotion-oriented consciousness transmission, and sexist right contends in online gender autonomous regions in China's current community-based economy-oriented operating environment. In the era of social media, it is essential for the rise of feminism to fight for their discourse right and to speak up rationally. The awakening of women's self-awareness and the reduction of women being seen, fantasized, objectified, and consumed are not only essential parts of gender studies but also indispensable propositions of media studies, in which social media plays a crucial role. Also, the dilemma of cultural discrimination that feminism, as a non-traditional and imported culture, is currently encountering in China, as mentioned in this essay, is also worthy of attention and further exploration in future feminist studies in China.