Abstract
Ciamis Regency is one of the areas that has a large enough fishery potential of 51,626 tons. The potential of the area that is owned is able to make a force for the development of the Ciamis Regency area. This study aims to analyze potential problems and issues by providing a strategy that must be applied. This research uses a case study method. Data were obtained from related agencies, the results of interviews and filling out questionnaires directly to cultivators. The analysis used is SWOT analysis. Based on the results of the SWOT analysis, the chosen strategy is the SO strategy, which is included in the aggressive strategy, which means that Kampung Nila Kawali can maximize existing strengths and take advantage of opportunities. The chosen strategy for the development of the kawali fishing village includes (1). Carry out or intensify available cultivation land through the use of government assistance, (2). Applying the latest cultivation technology through training activities (3). Perform certification of tilapia broodstock and seeds.
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