Abstract
The author conducted research on the Prospect Analysis of Bank Syariah Mandiri (BSM) in Pemalang City, the majority of which are inhabited by Muslims. So that the urgency of establishing a Sharia Financial Institution is very important. Because if it is allowed, the community will be entangled in transactions that are prohibited in Islam, namely usury. The aim is to analyze the prospects for Bank Syariah Mandiri (BSM) in Pemalang City and to find out how much potential the establishment of Bank Mandiri Syariah in Pemalang City. The research method used is a descriptive exploratory research model with a quantitative approach and analysis with a qualitative approach. The conclusion of this study is that based on the macroeconomic aspect, the establishment of Bank Syariah Mandiri in Pemalang City has a very big opportunity to be established. In the aspect of operational analysis, there is an appropriate place for the establishment of Bank Syariah Mandiri in Pemalang City. The right place to set up Bank Syariah Mandiri is located at Jalan Jend. Sudirman Mulyoharjo, Pemalang Regency. And in the market aspect, the authors conducted a survey on SMEs in Pemalang City. And the result is 79% of SMEs in Pemalang City are interested in the existence of Bank Syariah Mandiri.
 
 Keywords: Financing; Prospect; Prospect Analysis
Highlights
The potential for establishing Bank Syariah Mandiri (BSM) is enormous, the strategy for its establishment has not been discussed
Mandiri Financing in Pemalang City is by conducting a survey on MSMEs in Pemalang City, many MSMEs are interested in the existence of Mandiri
Syariah Mandiri is located in a strategic place, namely in Pemalang City Square and in the District with the most MSMEs compared to other districts in Pemalang City
Summary
The potential for establishing Bank Syariah Mandiri (BSM) is enormous, the strategy for its establishment has not been discussed. Banking plays a major role in the needs of the people who want to develop their business in order to improve the economic sector. The understanding of sharia economics as an alternative may be due to the fact that this system is one that has a competitive advantage and reflects a new, innovative model in the business world in the late era. The world of finance and managerial which is considered to have certain advantages and advantages. These advantages can at least be seen from the appreciation of the global business community who have begun to look at this system as an option and even become the superior choice for their business.
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