Analysis of Financial Strategy and Operation Strategy of BYD, Changan Automobile, and Great Wall Motor

Abstract

With the increasing emphasis on environmental protection energy in global development, new energy vehicles have attracted the attention of automobile manufacturers. At present, the market has a great development prospect and there is no obvious oligopoly. Therefore, taking China's domestic automobile market as the target, this paper selects three representative automobile enterprises with different development priorities to conduct financial analysis, industry analysis, and SWOT analysis on the three companies. Based on the data of these three companies, the overall domestic automobile market in China is roughly evaluated, and the future development of China's new energy automobile market is speculated. This study found that the influence of new energy automobile enterprises in the automobile manufacturing industry has gradually increased, but it still cannot affect the position of traditional automobile manufacturing companies. At present, there is no oligopoly in China's domestic new energy market. Even BYD, which already has the first-mover advantage, does not fully grasp the majority of the domestic market, and it is still possible to be surpassed by later companies (such as Changan Automobile and Great Wall Automobile).