Analysis of financial product purchases based on logistic regression

Abstract

In order to analyse the different characteristics of different users in the purchase of financial products and improve the accuracy of the identification of potential customers, this paper uses the logistic regression method to mine the data of customer historical transaction based on comparing the performance indexes of various classification methods. By analyzing the internal relationship between product consultants’ communication with customers, personal loans and deposits, and the number of on-site exchanges, we can find potential customers and make accurate predictions on customer purchasing behaviors to help wealth management companies better tap new customers.