Abstract
There are many ways to attract readers through the Cover. One of them is a popular magazine, using a female figure as an attraction for readers. Popular Magazine is one of the magazines published post-reform that still survives to this day. The purpose of this study is to determine how the sensuality of the women who appear on the cover of popular magazines through aspects of photography. This research uses qualitative approach with descriptive analysis, case study operation using the Builders photography that elements of the narrative and elements cinematik there are several elements of the photography builder aspect that construct sensuality. Conclusion in this study is that there are several elements in the aspect of photography that build to the sensuality on the cover of popular magazines such as makeup, pose and especially is the costume worn by the model
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