Analysis of Factors that Encourage the Interest of Young Entrepreneurs in Fashion as an Active Role in Preserving Regional Balinese Clothing (Implementation of Governor Regulation No. 79 of 2018)

Abstract

The development of the fashion world in Bali in recent years has been dominated by the development of traditional Balinese clothing, in the hands of the younger generation the development of the fashion industry has become more creative and innovative, especially since 2018 supported by the regulation of the Governor of Bali (Pergub) No. 79 of 2018 concerning the day of using Balinese traditional clothing so that it has a big impact to growth of young entrepreneurs, especially traditional clothing that is directly used to preserve Balinese regional clothing. From the explanation above, the research aims to find out how much the factors that influence the entrepreneurial interest in fashion in young entrepreneurs. Because the research was conducted during the Covid 19 pandemic, the data collection technique was carried out by using an online questionnaire in the city of Denpasar, Bali. The results of data processing both partially and simultaneously show a significant influence on income expectation factors, social media, creative industries and entrepreneurial spirit on the interests of the young generation, especially women entrepreneurs in the fashion sector in Denpasar, Bali. This research is expected to have implications for the younger generation in growing interest in entrepreneurship.