Abstract
The article discusses the development of online food sales in Russia and the possibility of expanding this market for small producers. For them, the possibilities of promoting their products and finding customers are considered. The factors of purchasing food online are identified and the advantages of data exchange for effective and sustainable interaction of different market participants using digital online platforms are substantiated. To substantiate them, the types of platform business were analyzed and opportunities for more successful promotion of food products to interregional and international markets were proposed.
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