Analysis of Factors Influencing the Employment Motivation of Rural Students in Agricultural Vocational Education – The Example of an Agricultural Vocational School in Chifeng

Abstract

In recent years, Chinese national investment in vocational education has increased, especially in rural areas. However, the large amount of investment has not contributed to the promotion of the quality of vocational education. Moreover, the employment of vocational school students is facing serious challenges. The influence of factors such as backward technology, poor working conditions, and low welfare benefits in rural areas has led to the loss of a large number of talents after they have received vocational education, resulting in a serious lack of agricultural high-tech talents in rural areas. This paper uses research and analysis of questionnaires to study rural students in Chifeng on the issue of rural education, discusses the current employment situation of students in agricultural vocational schools, and analyzes the main motives of rural education values on students’ going to rural areas for employment. The results show that 1) the urban orientation, as well as the utilitarianism of rural education, is not significant; 2) the lack of rural content in rural education affects rural students’ future employment region choice, making rural students more inclined to employment in big cities; 3) the employment difficulty of rural students in the city causes the main influence on rural students’ future employment region choice. At the same time, this paper proposes to change the status quo by combining education with information technology.