Abstract
Aims: This study aims to identify the factors that influence individual intentions and behavior to pirate digital entertainment platforms by using the Theory of Planned Behavior (TPB).
 Place and Duration of Study: The study was carried out in Indonesia between January and March 2023.
 Methodology: The data in this study were obtained through an online questionnaire using the Google Form which was distributed to 200 respondents who had accessed websites (such as IndXXI, LK21 and others) or entertainment platforms (such as Spotify, Joox, Netflix, Viu, Maxstream and others) illegally. The results will be presented through a descriptive analysis of the characteristics of the respondents and PLS-SEM analysis.
 Results: The results show that influencing factors such as attitude, subjective norms, perceived behavioral control and moral obligation have a positive and significant influence on digital piracy intentions. These results are also supported by the presence of a positive and significant influence on digital piracy intentions on digital piracy behavior.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.